Green Chemistry - Drivers

• Financial savings and potential for higher margin products
  
  
• New products or improved performance over existing products, new markets
  
  
• Customer or markets demanding greener products
  
  
• Overall savings from a life-cycle assessment perspective - needs a new way of thinking
  
  
• 'Cradle to cradle' not 'cradle to grave'
  
  
• Legislation - e.g. REACH, producer responsibility